Checkered Flag fans have always known that some of the best vehicles around were waving the Checkered Flag out front. It is so nice to be in the ranks with the Best of the Best. I am sure you are getting spoiled by the accolades on your brands of choice, but really, who doesn’t like a bit of praise.
This year KBB awarded lots of brands as first timers in their market. Some bloggers were surprised by the titles that were taken, but honestly, I am really not. Who would be surprised really-if they experienced the cars at their fullest-that
Checkered Flag brands could blow your hair back and outperform competitors?
KBB 2013 Brand Image Awards has some obvious and oddball winnersBy Jonathon Ramsey
The sixth edition of the
Kelley Blue Book Brand Image Awards have crowned a wide range of winners – in a couple of cases the recipient of the laurels might say more about
KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on
KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that
Honda won Most Trusted Brand for the second year running,
Best Value Brand for the third year in a row and took
Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year – those awards disappeared this year – went home without a single accolade.
Winners that made us go "Hmmm..." are
Toyota for Best Overall Truck Brand and
Mini for Best Performance Brand in the non-luxury segment. Last year's truck award was for the Most Rugged Truck Brand and was won by Ford; the switch to "overall" takes things in a completely different direction for KBB users, it seems. And Mini dominating non-luxury performance is something we'd like to hold some focus groups to find out more about.
Source: [
autoblog]
There were definitely some obvious wins-which I can agree with.
Honda should always be associated with reliability and value.
Checkered Flag Honda has been able to boast those honors forever, and will continue to do so-with good reason.
Some of the arguments of the article are a bit flawed to me though.
MINI and Toyota cannot be that great a surprise for anyone who has visited
Virginia Beach’s favorite
MINI and
Toyota dealerships-
Checkered Flag. The
MINI performance is amazing. The speed and road hugging features that come standard with the amazing design of the
Cooper should always be considered when performance is being assessed. The Brits know what they are doing with this one.
For the Truck segment, who wouldn’t compare the
Tundra with some of the Ford offerings? For the reliability and the raw muscle that comes with the
Toyota Tundra, anyone in their right mind would put it leaps and bounds ahead of any competitor. They have taken the market for Trucks all year, why would anyone challenge or be in question of the ruling by KBB. They are obviously very smart people at that Kelley office.
For more information about the brands sold by
Checkered Flag, stay logged on to
Checkeredflag.com. Come in to one of the dealerships today along
Virginia Beach Blvd and see what all the hype is about. You will not regret the decision to come in and shop where Winners Buy.
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