Checkered Flag Toyota can feel pretty good about the sales numbers for 2012. With the recognition being handed out for their work in the full size and midsize truck departments, it is no wonder that the Toyota Tacoma has been given the honor by consumers of Most Pick-ups sold for 2012.
This is a great accomplishment because it is not decided by a room full of car guys, looking at features and prices, towing capability and torque-it is determined by YOU, the buyer. They have spoken and Toyota wins.
Who Sold the Most Midsize Pickups in 2012?
Posted by Mark Williams | February 27, 2013
It's no secret the compact/midsize segment is still going through an adjustment phase with the Ford Ranger and Dodge Dakota leaving some significant gaps in the number of options small pickup buyers now have. In fact, we've seen some interesting sales changes happening to this segment due to their absence.
Additionally, changes will be coming as GM plans to bring the next-generation Chevy Colorado and GMC Canyon to the U.S. by next year. Likewise, there have been persistent rumors about a small pickup with a unibody platform in the works from automakers like Ford or Hyundai. And VW continually teases us about the possibility of bringing the Amarok to the U.S. as well.
It's worth noting again that the numbers we're using came from R.L. Polk, provider of automotive information, and are based on 2012 new-vehicle registrations for pickup trucks in the U.S. These numbers will vary slightly when compared to the monthly sales numbers we report throughout the year because that data is supplied to us from the manufacturers which only includes a recorded sale but not necessarily a state registered vehicle.
We also wanted to look at the entire pickup truck category to see how the different truckmakers compared for the year. The results are interesting and hopefully point to another strong year for 2013.
Looking at the sales numbers, the Toyota Tacoma almost tripled the sales of its closest competitor. That is HUGE.
Numbers like that can’t lie. Makes you wonder how much value was given to the Toyotacare Maintenance Plan had to do with the decision to go with Toyota. The guaranteed maintenance program would definitely reduce the overall longevity and cost of the Tacoma-although they never seem to get any older, or break down.
Great Job Toyota and congrats Virginia Beach Toyota for a job well done.
For more information about the Toyota Tacoma and other trucks in the Toyota line-up, call Checkered Flag Toyota today at (757) 687-3447.