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July 28, 2008

Jaguar Takes Top Rank In Customer Service Again!

052108_072 For the second year in a row, Jaguar North America claims the number one spot in delivering customer satisfaction with dealer service. The J.D. Power Customer Service Index (CSI) released last week, found that Jaguar ranks highest with an overall CSI score of 923 points on 1,0000-point scale. The study measures customer satisfaction among vehicle owners who receive maintenance or repair work at a dealer service department during the first three years of ownership.

Kim Sandy the Service Parts and Director at Checkered Flag Jaguar, says the relationships built between the service department team and customers are very important. The high CSI ratings are the direct result of a strong staff who continually keep their customers happy. "We are very fortunate to have a great and reliable service team."

Shop Manager Michael Williams says customers  rely on dealerships to let them know what services their  automobiles need. Correctly fixing a car the first time is also a main concern among customers. The Jaguar service team works hard to deliver a high standard of service quality. To ensure that Jaguar customers stay satisfied during service visits, several conveniences are provided such as a comfortable facility, courtesy rides, loaner cars, and free service washes. Michael says, "It's simple. We treat customers the way they want to be treated."

Six measures were considered in the study: service initiation, service advisor, in-dealership experience, service delivery, service quality and user-friendly service. Jaguar received very high index scores among repair customers, particularly in the service initiation, service advisor, and user-friendly service measures. If you'd like to read more of the study's findings visit the J.D. Power and Associates website. We here at the Checkered Blog would like to thank everyone at Jaguar for all their hard work. Congratulations!

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