The "Bug" Turns Ten

For Volkswagen of America, Inc., it has been ten great years since the introduction of the New Beetle and that is reason to celebrate. The contemporary version of the legendary VW Beetle made its debut in 1998, and since then has continued to drive straight into American hearts. As of April 2008, New Beetle sales (including New Beetle Convertible) has exceeded 500,000 units in the U.S.

I wanted to learn a bit more about these cute and colorful "Bugs," so I made a stop at Checkered Flag Volkswagen today. Jim Hanrahan, a Sales Consultant there was more than helpful in sharing his take on why the New Beetle has captivated drivers for a decade now.

He even took me outside to get closer look at the Beetle, particularly the Triple White model, named for its white exterior, interior, and spoiler. Jim said, "It is a lot of car for the money. This model has features like heated seats, satellite radio..., and has great gas mileage."

When asked what first comes to mind when he thinks of the Beetle Jim replied with one word, "Icon." The Beetle is considered one of the most recognizable and beloved vehicles in the world. The original Beetle first made its appearance in the 1930s, and its distinctive design has not changed much since then. Compared to the original Beetle, Jim said the New Beetle is a lot safer, especially with the engine located in the front instead of the rear, and "it gets just as many smiles."

People of all ages easily identify the Beetle. "Kids recognize it as the ‘punch buggy’ and they will wave at you if you are driving in one." Jim went on to say that the reintroduction of the New Beetle has really had quite an impact on Volkswagen as a brand. "The Beetle is a main staple for us. It reinvigorated VW and when the concept first came out there was such a huge response!"

When asked if he has noticed any trends with customer preferences with the New Beetle, Jim said that a lot of people request Pink (which is not offered, sorry). You can however chose from several different colors including, Laser Blue, Gecko Green, Salsa Red, Harvest Moon, Platinum Gray, Black, Reflex Silver, and Sunflower Yellow. 

Jim also shared with me some of his memories concerning the Beetle. When he was younger, Jim had an uncle who restored older Beetles and would often read him Herbie the Love Bug stories. That childhood connection is what got Jim interested in becoming part of the Volkswagen staff, where he has been for a year now.

In the next ten years for the New Beetle, Jim hopes to see it become more guy oriented. "Probably 97% of Beetle drivers are women, so it would be cool to see maybe a more racer type version, or even a Herbie edition," Jim said. Regardless, "The Beetle as an icon will definitely continue in the future."

We at Checkered Blog would like to wish the Volkswagen New Beetle Congratulations and Happy 10^th Birthday!