At Hyundai's Request, I've Thought About It

Hyundai’s unorthodox new advertising campaign urges consumers to "think about it". The campaign, which is barely a week old, is comprised of print ads, television spots and a website, none of which showcase Hyundai vehicles in the traditional sense. There is no loud rock music nor is there a plethora of fast cars zipping down unbelievably winding roads. Actually, in most of the commercials, there is not a car in sight! Marketing Daily calls them "unbranded" ads. The commercials feature instrumental music and video footage of rural, suburban and urban landscapes and pose questions such as, "Shouldn’t you drive a car that inflates your intelligence, not your ego?" Another spot, perhaps my favorite, states that, "The logo is there to tell you what the car is, not who you are." Absent is the overdose of youthful exuberance so often exhibited by featuring driving that could only be performed by a stuntman on a closed course. I like the ads. They do make me think. I’m just not sure if they make me think about buying a car...watch a few of the spots and then tell us what you think...